Why is Fiscal Fridays a show, not a seminar?
October 18, 2026
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Show Notes
Eddie and Betty's Conversation
Welcome to The American Retirement Advisor. I'm Betty, Eddie's here with me in the studio today, and we are talking about something that I genuinely think is going to make a lot of our listeners do a double-take.
Happy to be here. What are we taking a second look at?
Okay so Ian Schaeffer wrote this piece about something called Fiscal Fridays, and the line that stopped me cold was this: think Johnny Carson meets Dave Ramsey. That is how they describe it.
That is a pretty bold thing to put in writing.
Right? And it's not marketing fluff, that's actually a quote from Hayes Clement, the show's executive producer, in the invitation he sent out. Those are his words.
So what is Fiscal Fridays actually? Because that framing raises expectations.
It's a live monthly talk show about retirement money. Hosted by David Schaeffer, in their studio in Scottsdale. There's a panel, there's a guest, there's a small audience. It literally looks like a talk show set.
And Ian Schaeffer's piece opens with a picture that I think a lot of our listeners will recognize immediately. He describes the retirement seminar room. Folding chairs, a projector, forty slides, and coffee that's been sitting since seven.
Oh I've been in that room.
We've all been in that room.
And you sit there thinking, I came here to learn something, why do I feel like I'm getting a root canal.
And that's the whole point of why they built the show the way they built it. The article says it directly: people remember what made them laugh, and they forget what was on slide twenty-six.
Okay that is true and slightly embarrassing how true it is.
So the philosophy is, a seminar tries to teach you everything. A show gives you one thing to write down and a reason to come back next month.
I like that a lot. So what happens in the room? What does forty-five minutes of this look like?
There are a few moving pieces. The one that made me laugh out loud when I read it is called the lightning round.
Tell me about it.
David reads a real family's situation off a card, and an advisor has thirty seconds to answer. Timed. On David's 1878 pocket watch.
Wait. 1878?
1878.
So there's a man timing financial advisors with a watch that is older than the Federal Reserve.
And if you run long, you hear the buzzer. And if you run longer than that...
What happens if you go past that?
You meet the red spray bottle.
No.
That's in the article. Word for word.
They spray the advisors with a spray bottle.
Like a cat that got on the counter.
Ha! Okay I would watch this show just for that.
And that's kind of the point, right? It pulls you in, and while you're pulled in, you're also learning something about Medicare or retirement income or whatever the question on the card was.
So the entertainment is the delivery mechanism for the education.
That's a nice way to put it. Ian Schaeffer frames it as: this is by rule and by choice. That line is on their show page. Not a seminar, by rule, by choice.
What else happens during the forty-five minutes? Because you mentioned a few pieces.
There's a guest sit-down. For October, it's a secret guest who is a Medicare health plan executive, and David gets him talking about how health plans really work.
Okay that's the kind of guest I want in a chair being asked hard questions.
And then there's something called the ten-second close. One final question, everyone on stage gets ten seconds to answer it.
That's less time than it takes me to find the remote.
Dry observation: the advisors are probably better at their ten seconds than most of us are at finding the remote.
Right, and then what, it's just over?
No, and this is the part I thought was smart. After the show, the panel stays seated and takes questions from the audience. So the things that don't fit neatly into a lightning round, you can ask them.
So it's not just a performance. There's real access built into the structure.
Right. Small room, advisors still in their chairs, you walk up and ask your actual question.
How tight are we talking? Do we know?
Twenty seats. That's it. Ian Schaeffer says the audience is close enough to see the cards in his hand.
That is not a seminar. That is somebody's living room.
With a spray bottle and a pocket watch from 1878.
And a secret Medicare executive.
And no house band. Yet. Hayes Clement put a yet in there and Ian Schaeffer said they're holding him to it.
Oh that's funny. Okay so now I want to talk about the October date, because the timing of this is not random.
No, it's very deliberate. The 23rd is eight days into what's called the Annual Enrollment Period.
Which is when people are getting those plan letters in the mail and trying to figure out if they need to do anything.
Exactly. And Ian Schaeffer puts it really well. He says the questions are real at that point, and nobody wants to sit through forty slides to get an answer.
So you've got a room full of people who are holding actual letters from their insurance plans, trying to decide what to do, and instead of a slide deck they get a Medicare health plan executive in a chair being asked direct questions.
That's the value of the timing. It's not hypothetical in late October, it's happening right now in people's kitchens.
Show starts at ten-thirty, doors open at ten for coffee, and there are twenty seats. That is very specific and I appreciate it.
Arizona time. Ten-thirty Arizona time.
Good catch. Okay so who is this show for? Because I want to make sure listeners know whether this is something that applies to them.
So until now, the seats went to families that the advisors personally invited. October 23 is the first Fiscal Fridays that is open to the public. Anyone can save a seat.
Wait, so they've never opened it up before?
First time. And there's a line in Ian Schaeffer's piece that I thought was moving, from the September show. David asked the audience how many people had been born in Arizona.
And?
One hand went up.
Out of a whole room of people.
And then David closed with this: almost nobody here is from here. We all came for the sunshine and left something or someone behind.
Oh.
Ian Schaeffer says that line is one he thinks about a lot. And that's who the show is for. People who moved, started over, built something new, and are now trying to figure out the financial chapter that comes next.
That's a lot of our listeners. That is a lot of the people in this country who are approaching retirement.
Folks who didn't necessarily grow up with a financial advisor in the family, who maybe don't have somebody to just call and ask. That room is for them.
Twenty seats, open to the public for the first time, in the middle of enrollment season. Can you watch it if you can't be there in person?
The September show is already up on YouTube. That's it in the new format. Ian Schaeffer says you'll see the buzzer, the cards, and the spray bottle in action. So you can get a feel for it before you commit to showing up.
That's smart. You watch one episode, you see what it is, and then you decide.
And if you want to grab one of the twenty seats, you can save it online or call them directly. The number Ian Schaeffer has in the article is 602-281-3898.
And there's no cost to attend?
No cost, yes. You just show up at ten for coffee.
Hopefully it hasn't been sitting since seven.
One would hope they've learned from the seminar format in at least that one respect.
Ha. Okay I also want to mention, because I thought this was a nice touch, Ian Schaeffer says they're doing a whole week of content leading up to the show. Like, every day between now and Friday there's something new.
Behind the curtain stuff. The producer who gave the advisors a buzzer. Whether an advisor can answer in thirty seconds. How a Medicare Advantage plan gets built.
That last one I want to read. How does it get put together? That's the Wednesday piece?
That's the one, according to the article. And Thursday is apparently about why an 1878 pocket watch runs the show. Which I also want to read.
There's a story behind it.
There has to be. A man doesn't run a retirement talk show with a nearly 150-year-old watch for no reason.
I'd love to know. I'd write that one down and follow along. Okay, let me take a step back for a second, same spirit as before when we talked about who this is really for -- I want us to land what's valuable here for the people listening to us right now.
Go ahead.
If you are someone who has been meaning to sit down and really understand your Medicare options, or your retirement picture, and you keep putting it off because you don't want to feel like you're in a classroom being talked at...
This format is built for that hesitation.
Because it meets you where you are. You're laughing, you're engaged, and somewhere in there you're also learning something real.
And if you go in October, you're going to be in a room with a Medicare health plan executive who is there to answer questions, not to sell you something. That's rare.
Very rare. And if you want to go deeper than a show can cover, that's when you sit down with an advisor. The show is a door, not a destination.
Well said.
One more thing before we wrap, and I have to ask because the article mentions it. Eddie is working on the house band.
Yeah, it's in there.
Is it true?
I'm not confirming or denying anything until the band has a name.
Ha! Okay. Alright, here's where we land. October 23, ten-thirty Arizona time, twenty seats. Watch the September episode on YouTube first so you know what you're walking into. And if you want to save your seat, the number is 602-281-3898, or find the link from Ian Schaeffer's piece.
And if Medicare questions are already keeping you up at night, don't wait for the show. Our advisors at American Retirement Advisors can sit down with you now. The show is great, but a real conversation about your specific situation is what moves the needle.
That's the whole point, isn't it. The show gets you asking the right questions. The advisor helps you answer them for your life specifically. Go watch the September episode, grab a seat if you can, and if you're ready to talk to someone, you know where to find us. Thanks for being here today.