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Why is Fiscal Fridays a show, not a seminar?

October 18, 2026

Show Notes

Eddie and Betty's Conversation

Betty

Welcome to The American Retirement Advisor. I'm Betty, Eddie's here with me in the studio today, and we are talking about something that I genuinely think is going to make a lot of our listeners do a double-take.

Eddie

Happy to be here. What are we taking a second look at?

Betty

Okay so Ian Schaeffer wrote this piece about something called Fiscal Fridays, and the line that stopped me cold was this: think Johnny Carson meets Dave Ramsey. That is how they describe it.

Eddie

That is a pretty bold thing to put in writing.

Betty

Right? And it's not marketing fluff, that's actually a quote from Hayes Clement, the show's executive producer, in the invitation he sent out. Those are his words.

Eddie

So what is Fiscal Fridays actually? Because that framing raises expectations.

Betty

It's a live monthly talk show about retirement money. Hosted by David Schaeffer, in their studio in Scottsdale. There's a panel, there's a guest, there's a small audience. It literally looks like a talk show set.

Eddie

And Ian Schaeffer's piece opens with a picture that I think a lot of our listeners will recognize immediately. He describes the retirement seminar room. Folding chairs, a projector, forty slides, and coffee that's been sitting since seven.

Betty

Oh I've been in that room.

Eddie

We've all been in that room.

Betty

And you sit there thinking, I came here to learn something, why do I feel like I'm getting a root canal.

Eddie

And that's the whole point of why they built the show the way they built it. The article says it directly: people remember what made them laugh, and they forget what was on slide twenty-six.

Betty

Okay that is true and slightly embarrassing how true it is.

Eddie

So the philosophy is, a seminar tries to teach you everything. A show gives you one thing to write down and a reason to come back next month.

Betty

I like that a lot. So what happens in the room? What does forty-five minutes of this look like?

Eddie

There are a few moving pieces. The one that made me laugh out loud when I read it is called the lightning round.

Betty

Tell me about it.

Eddie

David reads a real family's situation off a card, and an advisor has thirty seconds to answer. Timed. On David's 1878 pocket watch.

Betty

Wait. 1878?

Eddie

1878.

Betty

So there's a man timing financial advisors with a watch that is older than the Federal Reserve.

Eddie

And if you run long, you hear the buzzer. And if you run longer than that...

Betty

What happens if you go past that?

Eddie

You meet the red spray bottle.

Betty

No.

Eddie

That's in the article. Word for word.

Betty

They spray the advisors with a spray bottle.

Eddie

Like a cat that got on the counter.

Betty

Ha! Okay I would watch this show just for that.

Eddie

And that's kind of the point, right? It pulls you in, and while you're pulled in, you're also learning something about Medicare or retirement income or whatever the question on the card was.

Betty

So the entertainment is the delivery mechanism for the education.

Eddie

That's a nice way to put it. Ian Schaeffer frames it as: this is by rule and by choice. That line is on their show page. Not a seminar, by rule, by choice.

Betty

What else happens during the forty-five minutes? Because you mentioned a few pieces.

Eddie

There's a guest sit-down. For October, it's a secret guest who is a Medicare health plan executive, and David gets him talking about how health plans really work.

Betty

Okay that's the kind of guest I want in a chair being asked hard questions.

Eddie

And then there's something called the ten-second close. One final question, everyone on stage gets ten seconds to answer it.

Betty

That's less time than it takes me to find the remote.

Eddie

Dry observation: the advisors are probably better at their ten seconds than most of us are at finding the remote.

Betty

Right, and then what, it's just over?

Eddie

No, and this is the part I thought was smart. After the show, the panel stays seated and takes questions from the audience. So the things that don't fit neatly into a lightning round, you can ask them.

Betty

So it's not just a performance. There's real access built into the structure.

Eddie

Right. Small room, advisors still in their chairs, you walk up and ask your actual question.

Betty

How tight are we talking? Do we know?

Eddie

Twenty seats. That's it. Ian Schaeffer says the audience is close enough to see the cards in his hand.

Betty

That is not a seminar. That is somebody's living room.

Eddie

With a spray bottle and a pocket watch from 1878.

Betty

And a secret Medicare executive.

Eddie

And no house band. Yet. Hayes Clement put a yet in there and Ian Schaeffer said they're holding him to it.

Betty

Oh that's funny. Okay so now I want to talk about the October date, because the timing of this is not random.

Eddie

No, it's very deliberate. The 23rd is eight days into what's called the Annual Enrollment Period.

Betty

Which is when people are getting those plan letters in the mail and trying to figure out if they need to do anything.

Eddie

Exactly. And Ian Schaeffer puts it really well. He says the questions are real at that point, and nobody wants to sit through forty slides to get an answer.

Betty

So you've got a room full of people who are holding actual letters from their insurance plans, trying to decide what to do, and instead of a slide deck they get a Medicare health plan executive in a chair being asked direct questions.

Eddie

That's the value of the timing. It's not hypothetical in late October, it's happening right now in people's kitchens.

Betty

Show starts at ten-thirty, doors open at ten for coffee, and there are twenty seats. That is very specific and I appreciate it.

Eddie

Arizona time. Ten-thirty Arizona time.

Betty

Good catch. Okay so who is this show for? Because I want to make sure listeners know whether this is something that applies to them.

Eddie

So until now, the seats went to families that the advisors personally invited. October 23 is the first Fiscal Fridays that is open to the public. Anyone can save a seat.

Betty

Wait, so they've never opened it up before?

Eddie

First time. And there's a line in Ian Schaeffer's piece that I thought was moving, from the September show. David asked the audience how many people had been born in Arizona.

Betty

And?

Eddie

One hand went up.

Betty

Out of a whole room of people.

Eddie

And then David closed with this: almost nobody here is from here. We all came for the sunshine and left something or someone behind.

Betty

Oh.

Eddie

Ian Schaeffer says that line is one he thinks about a lot. And that's who the show is for. People who moved, started over, built something new, and are now trying to figure out the financial chapter that comes next.

Betty

That's a lot of our listeners. That is a lot of the people in this country who are approaching retirement.

Eddie

Folks who didn't necessarily grow up with a financial advisor in the family, who maybe don't have somebody to just call and ask. That room is for them.

Betty

Twenty seats, open to the public for the first time, in the middle of enrollment season. Can you watch it if you can't be there in person?

Eddie

The September show is already up on YouTube. That's it in the new format. Ian Schaeffer says you'll see the buzzer, the cards, and the spray bottle in action. So you can get a feel for it before you commit to showing up.

Betty

That's smart. You watch one episode, you see what it is, and then you decide.

Eddie

And if you want to grab one of the twenty seats, you can save it online or call them directly. The number Ian Schaeffer has in the article is 602-281-3898.

Betty

And there's no cost to attend?

Eddie

No cost, yes. You just show up at ten for coffee.

Betty

Hopefully it hasn't been sitting since seven.

Eddie

One would hope they've learned from the seminar format in at least that one respect.

Betty

Ha. Okay I also want to mention, because I thought this was a nice touch, Ian Schaeffer says they're doing a whole week of content leading up to the show. Like, every day between now and Friday there's something new.

Eddie

Behind the curtain stuff. The producer who gave the advisors a buzzer. Whether an advisor can answer in thirty seconds. How a Medicare Advantage plan gets built.

Betty

That last one I want to read. How does it get put together? That's the Wednesday piece?

Eddie

That's the one, according to the article. And Thursday is apparently about why an 1878 pocket watch runs the show. Which I also want to read.

Betty

There's a story behind it.

Eddie

There has to be. A man doesn't run a retirement talk show with a nearly 150-year-old watch for no reason.

Betty

I'd love to know. I'd write that one down and follow along. Okay, let me take a step back for a second, same spirit as before when we talked about who this is really for -- I want us to land what's valuable here for the people listening to us right now.

Eddie

Go ahead.

Betty

If you are someone who has been meaning to sit down and really understand your Medicare options, or your retirement picture, and you keep putting it off because you don't want to feel like you're in a classroom being talked at...

Eddie

This format is built for that hesitation.

Betty

Because it meets you where you are. You're laughing, you're engaged, and somewhere in there you're also learning something real.

Eddie

And if you go in October, you're going to be in a room with a Medicare health plan executive who is there to answer questions, not to sell you something. That's rare.

Betty

Very rare. And if you want to go deeper than a show can cover, that's when you sit down with an advisor. The show is a door, not a destination.

Eddie

Well said.

Betty

One more thing before we wrap, and I have to ask because the article mentions it. Eddie is working on the house band.

Eddie

Yeah, it's in there.

Betty

Is it true?

Eddie

I'm not confirming or denying anything until the band has a name.

Betty

Ha! Okay. Alright, here's where we land. October 23, ten-thirty Arizona time, twenty seats. Watch the September episode on YouTube first so you know what you're walking into. And if you want to save your seat, the number is 602-281-3898, or find the link from Ian Schaeffer's piece.

Eddie

And if Medicare questions are already keeping you up at night, don't wait for the show. Our advisors at American Retirement Advisors can sit down with you now. The show is great, but a real conversation about your specific situation is what moves the needle.

Betty

That's the whole point, isn't it. The show gets you asking the right questions. The advisor helps you answer them for your life specifically. Go watch the September episode, grab a seat if you can, and if you're ready to talk to someone, you know where to find us. Thanks for being here today.

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